Dear Friends & Partners,

As you know, we at Design Hotels™ are consistently reevaluating where and how to rethink and engage with relevant topics and questions of today’s travel industry.

Therefore, we have introduced a new event format to our trade community in 2018: Design Hotels™ CO-LAB, Leisure Edition brought together select decision makers and influencers of the lifestyle-focused travel industry as well as Design Hotels™ Originals from 7 different countries – the owners, creative and inspiring souls behind our member hotels.

We feel it remains vital to connect and bond over shared experiences on eye-level amongst your peers, we would hereby like to personally invite you to experience the 2019 edition of this owner-level only event!

Benvenuti in Toscana!

2019 will take us to Italy - precisely to the well-beloved and popular hills of Tuscany. There, our Design Hotels™ Original, John Voigtmann will share his insight on this beautiful region he has made his home, reflecting on what it really means to be Tuscan – without recreating or faking it… Further, we will have the opportunity to experience and discover the meaning of laidback luxury, genuine hospitality and how an American guy can speak authentically of the dolce vita.

We invite you to reflect with us on the status quo of the travel industry when it comes to creating experiences. As a special guest, we will also have with us the author and futurist James Wallman who recently published his second book “Time and How to Spend it”, which talks about how experiences enrich one’s life – far more than any possession… Joining us for the second time, James will challenge our mindsets and enrich conversations.

Please see some information on timing and logistics, below.

Looking forward to seeing you in Tuscany for Co-LAB Leisure - the Design Hotels™ laboratory powered by the spirit of collaboration!

Your Design Hotels™ teamn



April 11 - 13, 2019


Pienza, Tuscany, Italy


What to expect

The Design Hotels™ Co-LAB Leisure encourages deep-level engagement between select figures and influencers in the travel industry through mutual experiences and idea-sharing. The event aims to scale-down the big bustle of the established travel fairs and focus on deeper, long-lasting connections along with inspirations and shared memories. 

Over the course of 2,5 days, we are inviting you and the Originals of Design Hotels™ to focus on conversation and inspiration, togetherness and interaction on eye-level – away from the business of the ordinary travel shows. A curated program of authentic experiences will expand your professional partnerships, provide food for thought and inspiration while allowing to engage on a deeper level and bond through mutual experiences.


  • return economy flights to and from Rome Fiumicino International Airport (FCO)

  • 2 night' accommodation in Pienza

  • breakfast at La Bandita Townhouse – a member of Design Hotels™

  • return airport transfer from Rome

  • dinners, lunch and networking opportunities, attended by all

  • activities and experiences in discovery of ‘Tuscan realness’

  • possible extension in Rome outside the event program until April 14th

Travel Information

The event starts with a welcome reception and networking dinner in Pienza on Thursday evening, 11th of April and ends on Saturday noon with departures to Rome, the 13th of April. Please make sure to be there for this time frame.

Design Hotels™ will be happy to arrange your flights as well as airport transportation to and from Rome Fiumicino International Airport (FCO) according to your arrival times.

We would like to extend an invitation to experience the Roman Members of Design Hotels™ after the end of the official program for a one-night stay until Sunday, April 14th. Please let us know, if you are interested.



April 11 - 13, 2019


Pienza, Italy

Looking back at last year...